ABOUT TAPA:

We make retail an extension of your brand's online universe, starting from its own experience and up to its complete implementation.

We don't design spaces, we design relationships between your brand and its consumers..

We go where technology cannot: Enabling the full use of the senses in a unique shopping experience..

OUR METHOD:

We provide a complete service at a fixed price.. With the focus on your consumer, designing and executing everything necessary for the implementation of your brand and for you to conquer a city.

We understand design as a transversal process of constant validation with your customers.

We are interested in the future of retail in a digital context, where the city is not only a physical space, but also a virtual one.

WHO:

Tapa Space is directed by Jose A. MV (Madrid 1991) and Álvaro CM (Gijón 1991) also known as CMMV.GROUP. We offer communication services and projects that help brands differentiate itself. We connect audiences with your brand emotionally and establishing a close conversation about what really matters to new audiences.
The result: Changing world perception with brand values.

We prepare brands for the future by bringing the physical and digital closer together through innovative experiences and content. CMMV Group is a platform developing and undertaking different projects about retail, branding, visual content and production, self initiated and for selected clients.

OUR CLIENTS:

HIGHER TECHNICAL SCHOOL OF ARCHITECTURE OF MADRID

THYSSEN-BORNEMISZA NATIONAL MUSEUM MADRID

INSTITUO EUROPEO DI DESIGN MADRID

COFFEE ORGANIZATION TEL-AVIV

DOVER STREET MARKET PARIS

LA CASA ENCENDIDA MADRID

MATADERO MADRID

ACID CAFE

LA MANSO

LA ONCE

CAMPER

CONTACT:

· C/ CABALLERO DE GRACIA 10 3º7, MADRID SPAIN

· INFO@CMMV.GROUP

· LINKEDIN

· INSTAGRAM

· +34 678233178

ON + OFF:

Why is retail necessary in the age of digitalization?

We live in an increasingly digitized world where every 28 seconds a new brand makes its first online sale. A context in which the consumer is more distracted, inundated with information and overwhelmed with choices.

It is time to start talking about retail in terms of a harmonized customer experience, where the consumer is the protagonist. A store does what technology cannot, it allows us to make the most of our senses.

What are the main benefits?

· It optimizes the use of online and offline resources. They are two complementary ways of harmonizing the customer experience and maximizing profits.

· Being in direct contact makes it possible to profile consumer behaviors, needs and concerns.

· It emphasizes the company's value proposition so that it penetrates the consumer's mind, which translates into greater loyalty and attraction of potential customers.

Have you thought about augmenting your online business with a physical presence?

Consumers are tired of being bombarded with marketing, they don't relate to a format that is only designed to sell them something.

We need a space where every dimension of the brand is real, so they can see, feel, touch, taste and hear, in essence, build brand values that build customer loyalty and establish a lasting relationship.

PROJECT:

Virtual landscapes. Cmmv.group

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